Privacy Policy

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1. Contact Information

 

Company Name: Aurora Backcountry Pass

Email: info@aurorabackcountrypass.com

Mailing Address:

PO Box 1057

Garibaldi Highlands, BC

V0N 1T0

Canada

 

If you have any questions or privacy concerns, you can contact our Data Team at the email above.

 

 

2. Information We Collect

 

We collect information to provide, improve, and personalize our Services. The information we collect falls into these categories:

 

 

A. Information You Provide

 

• Name, email address, phone number

• Payment and billing information (processed securely by our payment provider; we do not store full card details)

• Account login details

• Preferences, feedback, or messages sent to our support team

• Booking and purchase details related to your pass or services

 

 

B. Information Collected Automatically

 

• Device and usage data (device type, operating system, browser type, time zone, app version, IP address)

• Log data and crash reports (to maintain app stability and diagnose issues)

• App interaction data (which features are used, and for how long)

• Cookies and similar technologies (for session management, analytics, and personalization)

 

 

C. Location Information (if applicable)

 

If you enable location services in the app, we may collect your approximate or precise location for:

 

• Showing nearby ski zones or avalanche reports

• Providing accurate regional updates or safety alerts

 

You can disable location permissions at any time through your device settings.

 

 

D. Third-Party Data

 

We may receive limited data from third-party services that you connect with (for example, Wix, Stripe, or analytics tools). This data is handled according to this Privacy Policy and the third party’s respective policy.

 

 

3. How We Use Your Information

 

We use your personal information to:

 

• Provide and operate our Services

• Process payments and manage bookings

• Deliver notifications and updates (including weather, avalanche, and trip information)

• Improve functionality, performance, and user experience

• Respond to your questions and support requests

• Prevent fraud and ensure security

• Comply with legal obligations

• Send promotional messages or offers (only if you opt in; you can unsubscribe anytime)

 

 

4. Data Sharing and Disclosure

 

We never sell your personal data. We share it only as described below:

 

 

A. Service Providers

 

We use trusted service providers (such as Wix, Stripe, Google Analytics, and others) to help operate our business. They may access limited data solely to perform their services for us under confidentiality agreements.

 

 

B. Business Transfers

 

If Aurora Backcountry Pass undergoes a merger, acquisition, or asset sale, your information may be transferred under the same privacy protections.

 

 

C. Legal Requirements

 

We may disclose information if required by law, court order, or government request.

 

 

D. Public or Community Features

 

If you post in a public forum, your content may be visible to others. Avoid sharing personal or sensitive information in these spaces.

 

 

5. Cookies and Tracking Technologies

 

We use cookies and similar technologies to:

 

• Keep you signed in

• Understand how you use our Services

• Improve performance and user experience

 

You can manage or disable cookies through your browser settings. Note that disabling cookies may affect functionality.

 

 

6. Data Security

 

We use industry-standard safeguards to protect your personal data:

 

• All data transmitted between your device and our servers is encrypted via HTTPS (TLS).

• Sensitive data is encrypted at rest.

• Access is limited to authorized personnel who are trained in privacy and data security.

• We verify identity before disclosing account information.

 

 

7. Data Retention and Deletion

 

We retain your data only as long as necessary to fulfill the purposes outlined in this policy or to comply with legal obligations.

 

• Account and booking data: retained while your account is active.

• Transaction and tax data: retained for up to 7 years as required by law.

• Crash and analytics data: retained for 6 months.

 

You may request deletion of your personal data by contacting us at info@aurorabackcountrypass.com. We will delete it within 30 days, unless required to retain it for legal or legitimate business purposes.

 

 

8. Your Rights and Choices

 

Depending on your location, you may have the right to:

 

• Access and receive a copy of your personal data

• Request correction of inaccurate data

• Request deletion (“right to be forgotten”)

• Withdraw consent for processing

• Object to marketing or profiling activities

• Request transfer of your data to another provider

 

You can exercise these rights by contacting us at info@aurorabackcountrypass.com. We may verify your identity before completing your request.

 

 

9. User Consent and In-App Disclosures

 

• When the app requests sensitive permissions (such as location or camera), we will provide in-app explanations before requesting access.

• You may deny permissions without losing access to unrelated features.

• We do not collect data in the background without user consent.

 

 

10. Children’s Privacy

 

Our Services are not intended for children under 13. We do not knowingly collect personal information from children. If you believe we have done so inadvertently, please contact us, and we will promptly delete the data.

 

 

11. International Data Transfers

 

Our servers are located in Canada. If you are located outside Canada, your information may be transferred and processed here. We ensure all transfers comply with applicable privacy laws such as GDPR, CCPA, and others.

 

 

12. Legal Bases for Processing (GDPR)

 

For users in the European Economic Area (EEA), we process personal data under one or more of the following legal bases:

 

• Your consent

• Performance of a contract

• Compliance with a legal obligation

• Legitimate business interests

 

 

13. Updates to This Policy

 

We may update this Privacy Policy periodically to reflect changes in our Services or applicable laws. When we make significant updates, we will notify users via email or an in-app notice. The most current version will always be posted at https://www.aurorabackcountrypass.com/privacy-policy.

 

 

14. Additional Disclosures for Google Play

 

To comply with Google Play Developer Policies, we confirm that:

 

• The Aurora Backcountry Pass app does not sell personal or sensitive data.

• Any data shared with third parties is for core functionality, analytics, or legal compliance.

• Data is encrypted in transit and at rest.

• Users may request deletion of their data at any time.

• The privacy policy link is displayed in both the Google Play listing and within the app’s Settings → Privacy Policy section.